You’re doing the important work. We make sure that it doesn’t get overlooked.

High-quality messaging and design don’t need to keep moving down your priority list. Our firm has been formed and shaped through real-world experience in startup culture, organizational sustainability, and leadership development, emerging from robust messaging, design, marketing, and communications.

We serve impact-focused organizations with supportive coaching, clear messaging, and compelling design that moves people to action.


Founder & Consultant

Bill loves working alongside organizations and companies to help make their work more simple, visible, and compelling. He has served in leadership roles in urban community development work since 1994 and has his Master’s in Social and Civic Entrepreneurship from Bakke Graduate University.

He founded Lemonade International in 2008, serving as its Executive Director for nine years. More recently he served as Director of Strategic Development for Zoe Empowers, and Chief Relationship Officer for Restore NYC.

Bill believes strongly in deep relationships and standing in solidarity with those who are marginalized. He and his wife Cherie live in Raleigh, NC, and have been married since 1990. They have adult twin sons and a teenage daughter.

We work in collaboration with an incredible group of freelance designers, developers, and writers to make life better for you, your organization, and the communities you serve.



As the Executive Director of Cohesion Network, Darian loves to lift others and empower them to thrive as leaders and citizens. He has served in leadership positions in urban development work since 1999. Through these roles, he has developed partnerships with leaders in universities, the public school system, and the juvenile justice system.

He has traveled the world in support of indigenous leaders working in international community development in Guatemala, Haiti, Dominican Republic, Uganda, Zambia, and South Africa.

As a Groundswell partner, Darian specializes in leadership development and leads team-building workshops.

Learn about our work.