What we can do together.

Working side by side with social enterprises, nonprofits, and justice-seeking organizations, we strengthen your leadership, clarify your messaging, and implement design that leads to impact. While you are on the frontlines doing some of the world’s most important work, we serve you by ensuring your messaging and design are clear and up-to-date.

Strengthen your leadership with coaching.


With more than 25 years of organizational leadership experience, we work with leaders and teams to identify essential roles to fill and seek greater alignment to your vision, mission, and values. Our approach aims to best support your social and cultural impact. Therefore, we tailor solutions to meet your greatest needs, such as one-on-one coaching, strategic planning, and cross-cultural engagement.

“Bill and his team have a tremendous understanding of what it takes to build an organization and develop long-term sustainability. They understand the importance of deep-rooted relationships as a path to restoration.” — Chris Byers, CEO of Formstack

Clarify your messaging.


Whether you are looking to name your organization or clarify your core messaging, it all starts with words. And those words should convey a unified message related to your why, your vision, mission, values, etc. At the heart of building a strong brand is creating a clear, consistent, and compelling identity. We work with you to deliver a brand strategy that will serve as the filter through which all of your internal and external content and messaging will flow, regardless of the medium.

“’Thank you’ doesn’t even begin to describe how grateful we are for all your support during the rebrand. Working with the Groundswell team could not have been more seamless and enjoyable. You listened to us, were patient with our waffling, and consistently provided thoughtful, respectful guidance. We’re looking forward to many more projects with you! — Jenny McGlone, Co-founder and Brand Director, Mathkind

Implement design that elevates your work.


We provide logo design, rebranding, visual style guides, website design, print materials, etc. We approach design projects by listening with curiosity—seeking to understand your organization’s identity and develop a strong sense of appreciation for your work. We deliver and guide dynamic, forward-thinking design from that backdrop—including full rebrand packages, logo design, websites, annual reports, book covers, and a full array of printed collateral.

“Groundswell did an excellent job in helping us elevate our mission because they took the time to understand the heart of our work. We’re grateful for their thoughtful guidance and high caliber work with our brand messaging guide, website, and logo design.” — Audrey Moore, Chief Executive Officer, Lift Up the Vulnerable

Elevate your work.

We would love to work with you and your team. It all starts with a free call.